Brett Circe with Herschell Gordon Lewis shortly after he was inducted into the Direct Marketing Association Hall of Fame on October 29, 2003 in Orlando, FL.
Revered as “the Godfather of Gore,” this affable advertising executive (with a Ph.D in English literature) worked on industrial films in the late 1950s before teaming up with producer David Friedman to grind out several “nudie-cuties” before inventing the gore movie in 1963. Blood Feast made little sense, featured wildly inept actors and was, technically speaking, barely competent. But its graphic display of blood-and-guts (using butcher-shop rejects) offered moviegoers something the major studios wouldn’t deliver. 2,000 Maniacs (1964), in which a Confederate town is resurrected in the modern South to treat some visiting Yankees with special “hospitality,” lifted its premise from Brigadoon revealing Lewis’ sly sense of humor. After making a dozen or so followups — including Color Me Blood Red (1965) about a painter who kills to use his victim’s blood for his painting canvases, The Gruesome Twosome (1968) and The Wizard of Gore (1971) — Lewis left the movie business in the early 1970s and became a direct-mail consultant.
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